Recently, I wanted a cup of coffee from a coffee machine. I put my cup roughly where I believed that the coffee would come out, I then pressed the coffee I wanted, and then waited.. and waited.. and waited.. then looked at the panel, and found out that it asked me "Are you sure you want coffee?" .. I clicked yes.. and 40 seconds later I had my coffee.

This is an example of poorly placed friction.

In this episode we are discussing the 3 categories of Friction

  1. Interaction friction
  2. Cognitive friction
  3. Emotional friction


You wil learn what they are, and how to use them

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