Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event.

Learn more:

https://saxdor.com/

https://generogrowth.com/

https://www.linkedin.com/in/erna-rusi-b677a25b/

(0:00) Introduction

(0:45) Erna’s journey from telecom to boating CEO

(3:11) The Steve Jobs of boating

(5:07) Demand creation vs. demand capture

(7:17) Managing the operational challenges of growing to 100 million euros

(10:28) Capital efficiency and financial discipline

(13:15) Building a strong team culture with 600 people

(17:10) Global expansion, innovation, and customer experience

(32:37) Being fast in actions and decisionmaking

(34:30) The best and the worst parts of being a CEO

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