Fredrik Heinonen is a partner and Deputy Managing Director at Miltton, a Nordic consultancy specializing in communications, insight, and strategy. We discuss the agency’s journey from 4 to 400 employees, navigating the different phases of growth, the rising importance of stakeholder management, effective communication in a noisy world, attracting top talent, and more.

Learn more:

https://miltton.com/

https://generogrowth.com/

https://www.linkedin.com/in/fredrik-heinonen-42a58b1/

(0:00) Introduction

(1:18) The early days of Miltton

(5:15) Why is Sweden so good at communications and marketing?

(8:10) Attracting and retaining talent

(13:45) Internal communications at Miltton

(19:15) The stakeholder economy

(22:30) Developing insights that drive strategy

(25:15) How to communicate effectively in this day and age

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