Bob W. is a fast-growing, profitable startup that’s raised €70 million to transform hospitality through technology. What began as an Airbnb side hustle is now Europe’s top-rated hospitality brand, operating in 10 countries. We sat down with CEO and co-founder Niko Karstikko to discuss their incredible growth journey.

Learn more:

https://bobw.co/

https://generogrowth.com/https://www.linkedin.com/in/nikokarstikko/

(0:00) Introduction

(0:30) From corporate life to entrepreneurship

(3:15) How an Airbnb side hustle and travels in Asia sparked the idea for Bob W.

(7:45) Finding a German co-founder

(12:30) Lessons learned from his first startup

(16:30) The insight and journey to finding product-market fit

(21:30) Building a leaner, tech-powered model for hospitality

(25:00) Early challenges: water damage, bad press, and starting up in Estonia

(30:00) Navigating the pandemic

(33:50) Raising €100 million in funding

(40:02) Expansion and customer acquisition

(51:40) Growing as a CEO: building a strong team and creating the right work culture

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