Breaking into aviation as a startup means years of quiet, brutal work with nothing to show for it publicly. Zach Shore calls it startups on hard mode: the pain is real, but the moat is massive.

Now Hermeus is the fastest company in history from founding to supersonic flight, and its newly minted CEO sits down with Tyler to explain how a small team out-built a 75-year-old industry.

  • "Own the outcome, not the action" — the whole job of leadership at scale
  • Why adding sales headcount early creates crosscurrents, not coverage
  • 74 days from build stand to weight on wheels, and why building more planes makes you faster
  • Keeping your mouth shut as go-to-market strategy in a zero-sum budget world


Zach Shore is the CEO of Hermeus, a former Marine SIGINT officer and Anduril early employee who led the Lattice program before joining Hermeus to build its go-to-market motion from scratch.

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