John Price, Founder and CEO of Highground, has worked across special operations, the Senate, and private markets. Now, he’s focused on helping investors and builders understand what the government actually wants and how it buys.
He joins Tyler Sweatt to break down how demand shows up, where teams misread it, and how to identify where real programs—and real money—actually sit.
What’s happening on the Second Front
How government demand actually shows up, and why it’s often misread
What separates real opportunities from noise in defense markets
How investors and operators evaluate where to place bets
Where founders lose time (and how to move earlier in the process)
Making the system more predictable instead of relying on luck
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