#1021 Unlock the science behind your success with this fascinating deep-dive into how your brain drives every result you create! In this episode, host Kirsten Tyrrel sits down with behavioral neuroscience expert and bestselling author John Assaraf, who shares how understanding the brain’s “operating system” transformed his life from troubled teen to wildly successful entrepreneur. John breaks down the mechanics of mindset, emotional regulation, habits, and rewiring — revealing why entrepreneurs get stuck, how to break limiting patterns, and what it truly takes to build the identity, beliefs, and behaviors that align with your biggest goals. This is an eye-opening, empowering conversation every entrepreneur needs to hear!
(Original Air Date - 11/27/25)
What we discuss with John:
+ John’s troubled early years
+ Life-changing mentor encounter
+ Mindset vs. skills vs. habits
+ How the brain predicts danger
+ Emotional regulation fundamentals
+ Rewiring limiting beliefs
+ Building identity for success
+ Habit formation and repetition
+ Commitment vs. interest
+ Entrepreneurial growth frameworks
Thank you, John!
Check out John Assaraf at JohnAssaraf.com.
Check out Innercise at Innercise.com.
Get the free guide, The Power of Visualization.
Follow John on Facebook, Instagram, Twitter, and YouTube.
Watch the video podcast of this episode!
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