Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how you can give shoppers a real reason to choose you before the holiday rush hits.

If you’re a small business owner planning on participating in Small Business Saturday or trying to get ahead of the holiday season, this episode is for you!

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