There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more relevant than ever in 2026. Listen as we share practical planning tips, marketing strategies, and the importance of using data to drive your decisions to maximize success during the holiday season.
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- An extensive library of tutorials
- A community of like minded small owned businesses
- Free downloads and templates for you to jumpstart your marketing
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
03:05 Understanding Small Business Saturday
08:53 Planning for Small Business Saturday
09:45 Omnichannel Marketing Strategies
16:51 Creating a Seamless Customer Experience
17:51 Preparing Your Marketing Campaign
21:05 Leveraging Email Marketing
24:27 Personalization in Marketing
32:07 Inventory Management for Seasonal Sales
34:04 Competing with Black Friday Sales
40:54 The Power of Gift Cards
44:06 Maximizing Visibility for Small Business Saturday
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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