Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective and get honest about how you can decide when to say yes, when to turn down a request or when you may want to entertain the request.
If you are a small business owner who is tired of being asked for freebies or want a better way to properly evaluate these potential marketing opportunities, this conversation is for you!
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Chapters:
00:00 Why free requests can wear small business owners down
04:14 Marketing Hot Take
04:33 Why friends shouldn’t expect free products
07:31 Set boundaries and treat donations like marketing
09:11 How to say no without burning bridges
13:40 If you say yes, set clear expectations
22:22 Ask for analytics and track the return
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