Why AI Is About to Shift Power to the Guest with Bill Faeth of Build STR Wealth

Bill Faeth believes the short-term rental industry is heading into one of its biggest shifts yet, and AI is going to accelerate it. In his view, the next wave of technology will give guests far more information, choice, and leverage, forcing operators to compete on consistency, service, and trust rather than simply having inventory in the market. In the final part of Lynell's conversation with Bill, they look ahead at what the next few years could mean for vacation rental operators. Bill explains why AI will raise guest expectations, why inconsistent experiences could push travelers back toward hotels, and why smaller operators may actually gain an advantage through personalization. They also discuss how AI is changing daily operations, how quickly tools are evolving, and why human judgment will still matter even as more of the work becomes automated.