#146: On today’s episode, Han sits down with Ksenia Zaytseva, founder of Bur Bur Hair Care, to talk about her story. From moving to the U.S. without speaking English, to building from nothing, and the mindset it takes to keep going when there’s no proof it’s going to work.
This is a conversation about perseverance, self belief, and committing to a path without a plan B. The girls get into:
• moving to the U.S. without speaking English & starting over
• why “no plan B” changes the way you show up
• living “comfortably uncomfortable” vs actually taking risks
• delusional self belief & trusting yourself before there’s proof
• ignoring what feels logical to follow what you know is meant for you
• why thinking from point A to Z keeps you stuck
• navigating hardship, sacrifice & starting from nothing
• being told something is impossible—and doing it anyway
• money as energy & removing a scarcity mindset
• how your beliefs shape the reality you experience
• breaking limits & refusing to keep yourself small
• the mindset behind building Bur Bur Hair Care
• why scalp care is the most overlooked part of beauty
Ksenia shares how she pushed past what felt logical to follow a deeper knowing that she was meant for more, why success came from continuing to show up without validation, and how her relationship with money as energy shaped the way she built her life and business.
This episode is for anyone who feels like they’re starting from nothing, questioning their path, or trying to trust themselves before the results show up. It’s also for anyone who knows they’re meant for more but is still learning how to move through fear, take risks, and actually go after it.
USE CODE HOWISEEIT for a discount when shopping BUR BUR here
CONNECT BELOW:
follow Bur Bur here
shop Bur Bur here with code HOWISEEIT for a discount
CONNECT with HAN:
follow Han here
follow HOW I SEE IT here
shop the podcast merch here
work with Han: howhanseesit@gmail.com
EPISODE TIMESTAMPS:
00:00 Introduction & meeting Ksenia Zaytseva
01:30 “No Plan B” mindset & why most people quit too early
03:06 Growing up in Russia & feeling out of place
04:30 Moving to the U.S. with no English & starting over
07:45 Living “comfortably uncomfortable” vs taking risks
11:39 Letting go of fear of judgment
13:48 Committing fully to your path without a backup plan
15:05 Why thinking too far ahead keeps you stuck
16:40 Expanding what you believe is possible
17:20 Sacrifice, survival & chasing something bigger
19:40 Believing in yourself when no one else does
23:30 Emotions aren’t stop signs—they’re signals
25:35 Trauma, pivots & rebuilding your identity
29:18 Rejecting rules & creating your own path
31:00 Being told your business will fail—and doing it anyway
32:45 Money as energy & abundance mindset
34:00 The world mirrors your beliefs
36:49 Breaking limits & redefining what’s possible
39:00 The origin story behind Bur Bur Hair Care
41:30 Why scalp care is the missing piece in beauty
44:30 Hair growth myths & what actually works
46:10 The craftsmanship behind Bur Bur brushes
self growth for women, mental health podcast, healing journey, self worth, emotional growth, personal development podcast, therapy work, self awareness, mindset and growth, delusional self belief, no plan b mindset, overcoming adversity, starting over in life, trusting yourself, navigating trauma, identity growth, women in business mindset, entrepreneurship mindset, money mindset, money as energy, abundance mindset
