#162: On today’s episode, Jade Beguelin and Sabrina Sade, co-founders of 4AM, join me to talk about entrepreneurship, resilience, overcoming fear of failure, managing anxiety, trusting yourself, and continuing to build even when you have no guarantee it’s going to work.
After five years of building 4AM, Jade and Sabrina recently launched their skincare brand across over 1700 Target locations and raised over $4 million, but only weeks before launching Clean Sheets, they were having very real conversations about whether it would even work out! We talk about moving the needle even in uncertainty, the illusion of the “overnight success”, the mindset shifts that helped them keep going, and what it takes mentally and emotionally to pursue an ambitious life when there is constantly something on the line.
The girls get into:
The five years behind 4AM’s success
Building a business when you don’t know if it’s going to work
What it truly means to “fail"
Overcoming fear of failure and making imperfect decisions
Managing anxiety in high-pressure situations
Raising $4M while preparing for a major Target launch
Building resilience when entrepreneurship starts to feel overwhelming
Learning whose criticism actually deserves your attention
Why other people’s negativity is often projection
- Signs it’s time to leave your corporate job
Developing self-trust when other people don’t understand your decisions
Why ambitious women have to get comfortable being misunderstood
The difference between wanting something and actually doing the work
Why there usually isn’t a “secret sauce” to success
Taking risks when the safer path no longer feels aligned
Giving yourself more without losing your ambition
- How the girls leveraged Tik Tok as their growth strategy
Reminders when it comes to prioritizing your health and mental health while building a company
& MORE
This episode is for anyone pursuing more, building something of their own, navigating anxiety while chasing big goals, questioning whether they should keep going, or learning how to trust themselves through seasons where the outcome still feels uncertain!
CONNECT BELOW:
Follow Jade here
Follow Sabrina here
Follow 4am here
Shop 4am here
CONNECT with HAN:
Follow Han here
Follow HOW I SEE IT here
Follow Han on Substack here
Watch HOW I SEE IT on YouTube here
Shop the podcast merch here
Work with Han: howhanseesit@gmail.com
