As China's autumn semester begins, cities with large university populations are rolling out incentives and services for new students, ranging from shopping offers and cultural experiences to public services and career support.
随着中国秋季学期开启，高校数量众多的城市纷纷为新生推出各类激励举措与服务，涵盖购物优惠、文化体验、公共服务以及就业扶持等多个方面。
The measures point to a broader shift in the back‑to‑school season. While student spending remains important, some cities are extending welcome programs to build longer‑term ties with young people who could later join the local workforce.
这些举措反映出开学季正在发生更为宏观的转变。尽管学生消费依旧重要，部分城市正在拓展迎新项目，与日后有望成为本地劳动力的青年群体建立长期联系。
Eight cities now have more than 1 million higher‑education students each, according to financial media outlet Yicai.
财经媒体第一财经的数据显示，目前已有八座城市的高等教育在校学生人数均突破 100 万。
Guangzhou has the largest student population, with about 1.78 million students enrolled in undergraduate, vocational, and postgraduate programs. Zhengzhou and Wuhan follow with about 1.53 million and 1.44 million, respectively.
广州的学生规模位居首位，本科、职业教育及研究生在读学生约 178 万人；紧随其后的是郑州与武汉，学生数量分别约为 153 万和 144 万。
Chengdu, Chongqing, Beijing, Xi'an, and Nanjing have also passed the one‑million mark, the report said.
报道称，成都、重庆、北京、西安、南京的高校在校生数量同样突破百万大关。
These large student populations form a significant consumer base for dining, electronics, tourism, and entertainment, prompting cities to tailor welcome programs to local strengths.
庞大的学生群体构成餐饮、电子、旅游、文娱领域重要的消费基础，促使各地结合自身本地优势定制迎新方案。
In Chengdu, new students can apply for a city experience card offering benefits across dining, accommodation, transport, tourism, shopping, and entertainment. Twenty‑seven tourist attractions and cultural venues are offering free admission to new students, while two accompanying family members can receive half‑price tickets.
在成都，新生可申领城市体验卡，享受餐饮、住宿、交通、旅游、购物、文娱方面的福利。27 处旅游景区与文化场馆对新生免门票，两名随行家属可享受半价票。
Wuhan, which has one of the highest concentrations of universities in China, launched its university welcome season on Saturday, with activities spanning shopping, dining, culture, and entertainment. The program also highlights employment and entrepreneurship opportunities and provides easier access to local government services.
国内高校集聚度最高的城市之一武汉于周六开启高校迎新季，活动覆盖购物、餐饮、文化、文娱领域。该项目同时重点推介就业创业机遇，简化办理本地政务服务的渠道。
For some cities, the longer‑term focus extends to retaining young people after graduation. According to Hubei's local newspaper Changjiang Daily, more than 27 percent of graduates from universities in Wuhan had stayed in the city for work over the past five years. In 2025, Wuhan attracted 314,000 university graduates who stayed in or moved to the city for work or entrepreneurship, the report said.
对部分城市而言，长期目标还包括留住毕业青年。湖北地方媒体《长江日报》消息显示，过去五年，武汉高校超 27% 的毕业生留汉就业。报道称，2025 年，武汉吸引 31.4 万名高校毕业生留汉或来汉就业创业。
incentive /ɪnˈsentɪv/n. 激励；奖励
tailor /ˈteɪlə(r)/v. 定制；量身打造
retain /rɪˈteɪn/v. 留住；保持
entrepreneurship /ˌɒntrəprəˈnɜːʃɪp/n. 创业精神；创业
