AI might be changing how we work, but it hasn’t made human expertise redundant.
In this episode of the Less Chatter, More Matter podcast, we chat with Kate Toon, award-winning business mentor, digital marketing coach, author, speaker and owner of Umina Beach Book Nook, about AI, marketing, communications, selling and the things that remain distinctly human.
Kate shares her perspective on how generative AI is changing the marketing and copywriting landscape, why she believes professionals need to embrace the technology rather than fight it, and why having access to a powerful tool doesn’t automatically mean you know how to use it well.
Together, they explore the value of experience, judgement, discernment and relationships, along with some practical advice for getting started with AI without becoming completely reliant on it.
...and, because this is Less Chatter, More Matter, there’s also a discussion about bookshops, writing books without AI, crime novels, communication lessons learned from having a dry sense of humour, and why Kate would happily ban most meetings with more than three people.
A practical and very human conversation about AI, expertise and what happens when the tools get better at doing the work. So, get listening now!
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