165: What Asset Managers Can Learn From the Greatest Sales Deck Ever

Ten years ago, Andy Raskin wrote a piece called "The Greatest Sales Deck I've Ever Seen."

And Stacy Havener is still thinking about it.

Not because you need to build a SaaS deck, but because the structure underneath it works on allocators too.

Too many pitch decks start with some version of: "Let me tell you all about us."

You go into a long spiel about your fund’s process and performance. Meanwhile, the allocator is sitting there with a very reasonable question: "Okay... why should I care?"

That's the gap Stacy digs into in this Story Snack.

Listen in to learn:

• What a decade-old SaaS sales deck can teach fund managers about raising capital
• Why allocators move faster to avoid pain than to chase upside
• How to frame old way vs. new way without accidentally insulting the allocator
• Why "better" might not be the word you want, and what to say instead

This is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week.

---
Running a fund is hard enough.
Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus