Should you ever repurpose an old post on LinkedIn?

Short answer: yep.


Slightly more annoying answer: it depends.


Before you copy, paste, and send that post back into the wild, figure out why it flopped the first time. Was it actually a good post the algorithm didn't push out? Or was the post itself a little off? Those are two very different problems.


In this Story Snack, Stacy gets into how she decides which posts deserve another shot, which need a tweak first, and which she'd leave alone.


Listen in to hear:

  • The one reason NOT to repost that Stacy isn't buying
  • How to distinguish a reach problem from a writing problem
  • When a few tweaks will do, and when you need more than that
  • Why her short Tuesday posts aren't just chopped-down versions of longer ones
  • What working with the LinkedIn algorithm right now

This is Story Snacks: a bite-sized series for fund managers who want to get better at strategic storytelling in under 20 minutes a week.


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Running a fund is hard enough.
Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

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