160: The Art of Differentiation in the Investment Industry | Allocators Want Different Not Better | How to Identify Your Edge and Find Your Fascinating to Raise Capital

Different > better.

Especially in an industry that loves to rank, chart, compare, and benchmark errrthing. 

Because when everyone is trying to prove they're better, everyone starts sounding pretty much the same.

In this Encore episode, Stacy is bringing back one of her favorite conversations about what it actually takes to stand out.

She’s covering: 

• Why leaning into what makes you different means going to the edges and getting radical
• Why 80% of executives think their company is differentiated, while only 10% of customers agree
• How to create a category of one 
• What differentiation is, and what it absolutely is not
• Why you must be brave enough to attract and repel 

This is Billion Dollar Backstory: Encore, because some conversations are just too good not to bring back.

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