Giving Tuesday is December 1, day one of the biggest giving month of the year. For a lot of nonprofits, it’s also the last day they really ask big.

Giving Tuesday is one of the best days of the year to recruit peer fundraisers: the people who’ll carry your ask into their own communities all the way to December 31. I’ll show you why you only need five to start, what the 2025 Giving Tuesday numbers say about the so-called generosity crisis, and how small teams have gone from a few thousand dollars to multi-five-figure sums without adding staff. Plus: what happens to all those new donors on December 2, and what a house party can teach you about keeping them.

Topics:

  • Why Giving Tuesday is one of the best days of the year to recruit peer fundraisers
  • How peer fundraising works, and why you can start with five people
  • What last year’s Giving Tuesday numbers reveal about the so-called generosity crisis
  • How small teams grew Giving Tuesday results without a bigger staff or audience
  • Who makes a good peer fundraiser (and who doesn’t)
  • The 30-day window most nonprofits miss with new Giving Tuesday donors
  • How to use state giving days (Colorado Gives, Texas Gives) the same way


For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

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