Between now and December 31, you’ll get more fundraising advice than at any other time of year: from your board, your inbox, LinkedIn, and that one org that raised $50K and wants to tell you how. Most of it sounds smart, but some of it will quietly cost you momentum, money, and time.

In this episode, I walk through six pieces of year-end fundraising advice I’d ignore. One sounds like the most responsible thing you could do. Another is something I love, and I’d still tell most of you to skip it this year. I explain why adding a new tactic can hurt a campaign that’s already working. I also explain why “quality over quantity” is a false choice for your year-end emails (one executive director sent 33 emails and raised 80% more in two weeks). Plus: why you shouldn’t stop asking donors who already gave, and why neither Giving Tuesday nor monthly giving should carry your whole year-end. I also share the one question to ask before you add any new idea: Is this solving a revenue problem or soothing our anxiety?

Topics:

  • Why the biggest threat to your year-end campaign might be a good idea
  • The year-end advice that sounds the most responsible, and what it can quietly cost you
  • What 33 emails and 80% more raised in two weeks reveal about donor fatigue
  • The “kind” fundraising habit that may be costing you major gifts
  • Where Giving Tuesday really fits in your year-end strategy
  • The strategy I love that I’d still tell most nonprofits to skip this year
  • The one question to ask before adding anything new to your year-end plan


For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

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