No one works in this sector because they feel lukewarm about the mission. So where does all that belief go when it's time to ask for money?

In this episode, I'm talking about the fight, the nerve, the conviction, the inner fire that brought you into this work, and what happens to it over time. For newer fundraisers, fear sounds like "I don't know what to say." For established leaders, it sounds like donor-centric stewardship, more data, more awareness, not the right time. It speaks fluent nonprofit, and it's just as expensive. I share what it looks like when an organization has an espresso mission and decaf fundraising, why revenue is always a lagging indicator, and what it actually means to fight for your donors' yes before they've had the chance to give it. 

I also share what we do inside The Purpose & Profit Club® to reconnect leaders with that fight, and point it somewhere productive.

Topics:

  • Why the fight that got you into the sector goes lukewarm, and what it costs when it does
  • How fear gets a very good nonprofit vocabulary in established organizations, and how to recognize it
  • Why revenue is a lagging indicator, and what it means to act before you have proof it will work
  • The difference between rejecting yourself on the donor's behalf and giving them the chance to say yes
  • Why fundraising and communications working in silos is killing donations, and what integration actually looks like
  • What The Purpose & Profit Club® does differently, and who it's built for


For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

Rss
Podden och tillhörande omslagsbild på den här sidan tillhör Christina Tzavaras Edwards. Innehållet i podden är skapat av Christina Tzavaras Edwards och inte av, eller tillsammans med, Poddtoppen.