#193 The Woman Behind The Most Successful Plumbing Businesses In The Country

On this episode of the jered williams show, host Jered Williams and industry expert Ellen Rohr explore the strategic foundations of scaling a trades business, emphasizing that reaching a seven or eight-truck fleet is a critical milestone for mitigating risk and achieving operational stability. The conversation highlights the necessity of hiring for character and mechanical aptitude while building an internal training culture to develop skilled technicians from the ground up. Ellen shares vital insights on financial health, advocating for open-book management and the importance of raising prices to ensure profitability rather than attempting to cut costs. They also discuss the role of leadership in maintaining a "cool head" during crises, the strategic integration of technology like ServiceTitan, and the shift in motivation from personal wealth to creating a lasting impact within the industry.