Erik Zeyher's $20K/mo semi-private playbook

🌎 Erik Zeyher , owner of Warlock CrossFit in Poughkeepsie, NY, joins Mateo to break down how his semi-private program grew into a $20-25K/month revenue stream and the story behind Help First Fitness, the personal training studio he built inside a local tennis club's old squash court.

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📱 Socials:

Erik Zeyher (Instagram): https://www.instagram.com/growwitherik/

Warlock CrossFit (Instagram): https://www.instagram.com/warlockathletics/

Help First Fitness (Instagram): https://www.instagram.com/helpfirstfitness/

🎙️ Listen On:

Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465

Spotify - https://creators.spotify.com/pod/profile/gymworld

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes

• 0:00 — Intro & meet Erik Zeyher of Warlock CrossFit
• 2:20 — Warlock's backstory and the secret to lasting 10+ years as an affiliate
• 4:11 — How the semi-private program got started
• 4:59 — Inside the 6,000 sq ft space: class vs. semi-private layout
• 5:59 — Run a successful gym with Kilo
• 6:31 — Launching semis internally: the "red rope method" and goal reviews
• 8:05 — Day one results and scaling to $20-25K/month
• 9:44 — Coach pay under the semi-private model
• 11:25 — Retention: injury referrals vs. class-to-semi upgrades
• 13:21 — Building Help First Fitness inside a tennis club's old squash court
• 14:52 — Funding the build-out with a 0% interest credit card
• 16:04 — Lessons from nightlife: why gym is a hospitality business
• 17:38 — The most common problem gym owners bring to sales calls
• 20:44 — Erik's own $23K/month wake-up call before finding Two-Brain
• 21:12 — Where to find Erik