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Rich sits down with Rocky Zapata, an entrepreneur who went from having negative $67 in his bank account to building businesses that generate more than $6 million per year. Rocky reveals how he identified an overlooked need for bilingual safety training, turned it into a thriving consulting company with 31 employees, and built a recognizable brand almost entirely through relationships and word of mouth.
Rocky also breaks down the discipline required to overcome failure, the importance of finding a business people genuinely need, and how to know when it is time to walk away from an idea that is not working. He and Rich discuss managing cash flow, hiring and empowering great employees, removing yourself as the bottleneck, developing an unshakable mindset, and why continued growth and purpose are essential to building both a successful business and a fulfilling life.
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