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Episode Overview:
How to create impactful brands.
Personal brands vs business brands.
Distinction and separation of your personal brand vs yourself as an individual.
What makes up an incredible brand?
Common mistakes and pitfalls people make when trying to create a strong brand.
Difference between a good and a great brand.
What’s the secret sauce in order to create a community?
The history of branding.
Creativity in the age of AI. Discovering vs creating.
3 types of intuition.
How do you prime yourself to receive the creative insights?
The 4 stages of lucid state - Preconception, conception, gestation, birth.
Mindset to help you create a masterpiece and overcome challenges.
Jeff’s purpose.
Story of Zumba.
About the guest:
Jeffrey Perlman is a visionary brand architect known for transforming Zumba into the world’s largest branded fitness program, with 15 million weekly participants across 186 countries. As the former Chief Marketing Officer at Zumba, he helped turn it into a $550 million lifestyle brand. Since leaving Zumba in 2014, Jeffrey has served as Chief Strategy Officer at Mindvalley, where he continues to drive global growth in the personal development space. He is also the founder of a boutique brand strategy firm dedicated to creating impactful, forward-thinking mega brands.
Find Jeffrey on https://jeffreyperlman.com/
Find Dana on Instagram https://rb.gy/pm0wwp
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Listen to audio version here https://anchor.fm/dana-grinberga
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