No guest this week. Turns out everyone blocked us 💀
Sam and Mark here, back w our first solo show in about a year.
We get into all sorts of value on this one - Sam on getting trial reels right, Mark on how to stop AI music doing your head in, plus why the Musicians’ Union once tried to get synths banned...
SAM INSTA - https://www.instagram.com/samnahirny/
MARK INSTA - https://www.instagram.com/markdel1l/
OUR INSTA - https://www.instagram.com/helpingmusicianspod/
Episode Features:
- What trial reels actually are, and why testing on total strangers beats feedback from your mates and your mum
- Why posting a song you believe in 200 times isn’t as mad as it sounds, once every variation and cross-post counts
- The “encore reels” hack everyone abused when trial reels launched, and why Meta shut it down fast
- The one-button edit (and a couple of others) that gets a variation through as a brand new video
- Why just changing the on-screen text doesn’t cut it anymore, and how many trial reels a day is pushing your luck
- How to write on-screen hooks for people who’ve never heard of you and are one thumb-flick from scrolling past
- Instagram Plus explained - why the top tier at nearly £500 a month is a hard no, and the few-quid option that nearly tripled Sam’s story views. NAHIRNY CORRECTION: Meta Verified is the name of the more expensive ones.
- Why paying to reach your own followers is annoying but still cheaper than buying your mate a pint to come to your gig
- Radio, cassettes, synths, Napster - the long list of tech that was going to “kill music”, and what actually happened
- Mark’s AI survival manifesto for new artists, and why nobody’s queueing 10 hours outside Knebworth for a Suno track
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