girli // The Helping Musicians Podcast // Episode 156

girli signed her first record deal at 17.

She got told she'd be mega famous within a few months, then watched that label try to smooth all the messy, punky bits out of her.

Ten years in she runs her own show, and she's very open on here about what she'd do differently.

Loads in this one about picking a team who actually get you over the team with the biggest names on their roster.

Plus how to build an artist world out of lyrics you've already written, and why merch is the only reason her tours don't lose money. And the best merch idea we've had on the show yet, involving ten Polaroids and a broken drum head.

GIRLI INSTA - https://www.instagram.com/girlimusic/
OUR INSTA - https://www.instagram.com/helpingmusicianspod/

Episode Features:

• What girli wishes she'd known on the day she signed her first deal at 17
• Why the only person who can ever be an expert in you, is you
• How to work out what "sticking to your guns" means when you're still figuring yourself out
• Why the people around you work for you, not the other way round
• How big promises and impressive rosters distract you from finding the right people
• The case for a hungry manager over a famous one
• Building an artist world without forcing it, by writing first and finding the themes after
• Why "brand" doesn't have to be a horrible corporate word
• How asking your fans questions gives you real insight and pulls them closer at the same time
• Why being open about your goals, wins and struggles turns listeners into people who are rooting for you
• What makes merch sell to someone who doesn't even know your music yet
• Why limited, weird and one-off merch beats a logo slapped on a t-shirt

New episodes every Monday x