Search is shifting faster than most freelancers can track. Google's AI Overviews are eating click-through rates, Bing is making moves it hasn't made in years, and no one quite agrees on what "ranking" even means anymore.
In this episode, Jason sits down with Seth Goldstein - former journalist turned digital marketing strategist - to break down what's actually happening in search and what freelance online language professionals need to do right now to stay visible to direct clients.
What We Cover
How Seth's journalism background shapes the way he thinks about content, messaging, and writing for an audience that owes you nothing
The real story behind Google's AI Overviews, Bing's resurgence, and what "ranking" means in 2025
The biggest shift in digital marketing that doesn't make headlines - but freelancers are already feeling it
What business owners should actually do right now to stay visible and attract direct clients
Key Takeaways
Journalism trains you to cut the noise and write for a reader who owes you nothing - a skill that translates directly into high-converting content
AI Overviews are changing click-through behaviour - freelancers who rely on organic traffic need to adapt their visibility strategy now
The fundamentals of direct client attraction haven't changed - but the channels and tactics have
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