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Master LinkedIn Visibility Without the Burnout | Louise Brogan


LinkedIn specialist Louise Brogan reveals the exact system she uses to help freelancers stay visible on LinkedIn without sacrificing client delivery work. At the centre of it all: the COPE framework (Create Once, Publish Everywhere) – a content repurposing strategy that maximises reach while minimising effort.In this episode, Louise breaks down profile optimisation, sustainable posting cadences, LinkedIn's AI-driven algorithm, and how to build a "network of value" that converts engagement into paying clients.


What You'll Learn

  • How to extract weeks of content from a single hour of video
  • Why 2–3 posts per week outperforms daily posting
  • What LinkedIn's AI-driven algorithm actually rewards in 2024
  • How to optimise your headline, About section, and featured content for client attraction
  • Real-world examples of converting engagement into direct client relationships

About Louise BroganLouise is a LinkedIn specialist and content strategist who has championed video on LinkedIn since 2019. She helps busy professionals build sustainable online visibility through strategic content repurposing and authentic engagement.

🔗 Connect with Louise: [linkedin.com/in/louisebrogan]

Resources Mentioned

  • COPE Framework Guide: 
  • Descript: 
  • Claude AI: 

Thursday 10 September, 16h. Free session: How to Become a Key Translator of Influence.
Three things I'll show you.

  • Why adding another CAT tool is rearranging furniture on a burning house.
  • The framework behind my 50% jump in inbound enquiries.
  • The six-pillar system that turns technical experts into industry authorities.

No pitch-heavy webinar. Just the framework, live.

Link's in the bio. Register free. See you Thursday.

Support the show

Up to 96% of translation work is now within reach of AI. The 5% that isn't? That's where the money's going.

Thursday 10 September, 16h – free session: How to Become a Key Translator of Influence.

I'll show you:

 – Why "adding a CAT tool" is rearranging furniture on a burning house
 – The framework behind my 50% jump in inbound enquiries
 – The six-pillar system that turns technical experts into industry authorities

Free registry. Online. Thursday 10 September at 16h.

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