How much do you know about which lead or inquiry led to a purchase? And are you able to tell which steps were key along the way?

That's what we're talking about today with a lady who, last year, was named in the BIMA 100, a list of the top 100 People shaping the future of the digital industry.

For the last 12 years, she has been helping global brands and eCommerce businesses to unleash their digital marketing potential through her own agency, Reflect Digital.

A warm welcome to the Strategic Marketing Show, Becky Simms.

You can find Becky over at ReflectDigital.co.uk.

Topics discussed on this episode include:

  • Why is the customer journey key?
  • How does understanding the customer journey better measurably impact the bottom line?
  • What kind of metrics are important to be tracking?
  • How else can you gain more knowledge of the customer journey:


- Asking the customer at the point of purchase

- Website behavior software

- Focus groups

  • How does the customer journey fit into a marketing strategy?
  • How do you build a more cohesive cross-channel strategy aimed at helping the user?


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