How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing?

That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authority, and trust should be at the core of everything we do online.

She's a former Senior Digital Strategist at Optix Solutions and current Head of SEO communications at Wix. A warm welcome to the Strategic Marketing Show, Crystal Carter.

You can find Crystal over at Wix.com/SEO/Learn.

Topics discussed on this episode include:

  • What do you mean by user-centric content?
  • How do you measure the value of user-centric content?
  • How do you create user-centric content?
  • How do you establish the questions that you should be answering?


- Sales

- Customer service

- 3rd party websites

  • How do you identify the stage of the buyer journey that you should be targeting?
  • How do you establish content gaps?


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