How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko

Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how?

That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps companies build unified, customized, and personalized experiences across different channels and touchpoints.

She is a former PwC Marketing Automation Manager who flew all over the globe to train marketing teams on cutting-edge marketing automation tools, helping companies to fully leverage their tech stack capabilities.

A warm welcome to the Strategic Marketing Show, the current Senior Lifecycle Marketing Specialist at Bolt: Daria Kravchenko.

You can find Daria over at Bolt.eu.

Topics discussed on this episode include:

• Why should marketing automation be part of a wider marketing strategy?
• You’re also a Lifecycle Marketing expert - what does that mean?
• How does marketing automation play a key role in:

- retaining customers

- maximizing their lifetime value

- creating exceptional customer experiences

- retaining customers

• How do you know what to automate?
• How do you select marketing automation technology?
• Why is Netflix a good example of a brand that does marketing automation well?