In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Eli Igra Serfaty, CEO & Co-Founder at MAIA Digital, about why so many executives are still behind on one of the most important B2B platforms. They break down the gap between simply posting and actually building a presence that drives trust, credibility, and meaningful business conversations.
The discussion focuses on what a high-performing LinkedIn strategy really looks like, common mistakes leaders make, and how to shift from lead generation to opportunity generation. You’ll also hear a practical framework, ARC—Attract, Relate, Convert—that executives can use to turn LinkedIn into a consistent driver of visibility and growth.
01:39 The LinkedIn Gap: Why Executives Are Still Behind 04:20 Posting Isn’t a Strategy: Why Activity Alone Falls Short 07:38 Executive vs. Company Presence: Who Should Be Showing Up? 11:04 The Biggest Mistake Executives Make on LinkedIn 13:41 What High-Performing LinkedIn Strategies Actually Require 18:17 Distribution Over Posting: Building Trust, Authority, and Reach 21:57 The ARC Framework: Attract, Relate, Convert 23:20 Rapid Fire Questions
Podden och tillhörande omslagsbild på den här sidan tillhör
Linda Fanaras. Innehållet i podden är skapat av Linda Fanaras och inte av,
eller tillsammans med, Poddtoppen.
