In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Mike Barton from AudioEye to unpack one of the most overlooked barriers in digital marketing today: website accessibility. While most companies focus heavily on SEO, lead generation, and customer experience, many unintentionally exclude a significant portion of their audience because their websites are not built for accessibility.
Mike shares how inaccessible forms, vague links, missing image descriptions, and poor site structure create real obstacles for users with disabilities while also impacting conversion performance, SEO, and AI discoverability. The conversation explores why digital accessibility is no longer just a compliance issue, but a business growth opportunity tied directly to customer experience, loyalty, and revenue.
00:01:24 Why Most Companies Overlook Digital Accessibility 00:03:08 Accessibility as a Customer Experience and Revenue Issue 00:04:44 The Legal Risks and Growing Pressure Around Accessibility 00:06:46 How Screen Readers and Assistive Technology Actually Work 00:07:30 The Three Biggest Accessibility Failures on B2B Websites 00:13:39 Why Accessibility Impacts SEO and AI Search Visibility 00:15:32 The First Steps Companies Should Take to Audit Their Websites 00:18:14 Rapid Fire Questions
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
How ready is your brand for growth? Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth. https://brand180.mill.agency/
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