Digital Accessibility Is Not Optional: How Inclusive Websites Unlock B2B Growth (with Mike Barton)

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Mike Barton from AudioEye to unpack one of the most overlooked barriers in digital marketing today: website accessibility. While most companies focus heavily on SEO, lead generation, and customer experience, many unintentionally exclude a significant portion of their audience because their websites are not built for accessibility.

Mike shares how inaccessible forms, vague links, missing image descriptions, and poor site structure create real obstacles for users with disabilities while also impacting conversion performance, SEO, and AI discoverability. The conversation explores why digital accessibility is no longer just a compliance issue, but a business growth opportunity tied directly to customer experience, loyalty, and revenue.

00:01:24 Why Most Companies Overlook Digital Accessibility
00:03:08 Accessibility as a Customer Experience and Revenue Issue
00:04:44 The Legal Risks and Growing Pressure Around Accessibility
00:06:46 How Screen Readers and Assistive Technology Actually Work
00:07:30 The Three Biggest Accessibility Failures on B2B Websites
00:13:39 Why Accessibility Impacts SEO and AI Search Visibility
00:15:32 The First Steps Companies Should Take to Audit Their Websites
00:18:14 Rapid Fire Questions

https://www.linkedin.com/in/omnibarton

https://www.audioeye.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/