In this episode of the B2B Brand180 Podcast, Linda sits down with Stewart Cohen, Founder of SC Pictures, a boutique production company specializing in high-impact video storytelling for B2B brands. Stewart shares how companies can use video not as “content for content’s sake,” but as a strategic tool that advances real business goals, clarifies complex ideas, and strengthens long-term brand perception.
The conversation explores how B2B teams should think about ROI from video, why storytelling and audience alignment matter more than technical polish alone, and how thoughtful pre-production, emotional resonance, and stakeholder alignment can make or break complex video projects. Stewart also explains how to plan for multi-format distribution and why brands should continuously refresh their visual content rather than overextend aging assets.
02:05 What B2B Leaders Really Want From Video 04:10 How Business Goals Shape Creative Decisions 06:45 Speaking to Highly Technical Audiences 08:31 Why Pre-Production Is Mission Critical 10:00 Human Emotion and Connection in B2B Video 12:55 Aligning Multiple Stakeholders on Complex Projects 14:42 Rapid-Fire Questions on Video Strategy 16:10 Building Reusable Content for Multiple Channels
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