Why Brands Are Losing Google Traffic: How AI Search Is Changing SEO and AEO

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Jenna Hannon, founder and CEO of Hatter, an AI search agency helping brands increase visibility in Google and AI-generated answers. Together, they explore how AI is reshaping search, why traditional SEO strategies are no longer enough, and what businesses need to do to stay discoverable in the new era of AEO.

Jenna shares practical insights on the differences between SEO and AEO, building content that AI platforms actually cite, and measuring success beyond traditional search rankings. You'll hear actionable strategies for improving AI search visibility, creating content that aligns with how buyers search today, and positioning your brand to compete as search continues to evolve.

01:02 Why Brands Are Losing Google Traffic in the AI Era
01:32 SEO vs. AEO: What Most Agencies Are Getting Wrong
02:14 Building Content That AI Search Actually Recommends
03:45 How AI Chatbots Are Changing the Customer Journey
08:32 The First Steps Every CEO Should Take with AEO
11:34 Measuring AEO Success and Staying Ahead of Competitors
12:10 How to Audit and Improve Your AI Search Visibility
13:10 Rapid-Fire Questions

https://www.gethatter.ai/

https://www.linkedin.com/in/jennahannon/

Linda's LinkedIn:
https://www.linkedin.com/in/lindafanaras/

Millennium Agency:
Brand Strategy | Marketing | Web Design:
https://mill.agency

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YouTube Channel:
https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
Passion + Profits: Fueling Business and Brand Success