What Brazil Knows About Coffee That the World Doesn’t

views Mar 10, 2026In this episode of Coffee Business in the Middle East, I speak with Luiz Roberto Saldanha Rodriges, representing the Brazil Specialty Coffee Association, about the current dynamics of the global coffee market and Brazil’s role in shaping the future of specialty coffee.We discuss:• What is happening in the global coffee market right now and why prices are so volatile• The key factors behind Brazil’s dominance in global coffee production• The “secrets” of Brazilian coffee — from scale to innovation• How advanced Brazilian agriculture and farm management impact quality and consistency• The future of specialty coffee from Brazil and how producers adapt to global demandFor anyone interested in coffee production, global coffee economics, and the role of Brazil in the specialty coffee world, this episode is a must-listen.Now available on Spotify, Apple Podcasts, and YouTube.⸻My Instagram —   / sharipova.coffee   My website — https://sharipova.coffee/Brazil Specialty Coffee Association — https://bsca.com.br/  / bsca_specialtycoffee  World of Coffee Dubai — https://dubai.worldofcoffee.org/