In this episode of Coffee Business in the Middle East, I speak with Anahit, Marketing Director of Yoocha Matcha, about the growing matcha market in the region.We discuss:The rise of matcha in the Middle East and consumer demandWhat defines high-quality matcha and how to differentiate itOpportunities and challenges in the marketHow Yoocha Matcha is influencing the specialty beverage industryFor anyone interested in matcha, specialty beverages, or the business behind this trend, this episode is a must-listen.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram —   / sharipova.coffee   My website - https://sharipova.coffee/ Yoocha Matcha Instagram -   / yoocha_matcha  Yoocha Matcha website - https://www.yoochamatcha.com/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________

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