In this episode of Coffee Business in the Middle East, I speak with Melissa Urtuzuastegui, a marketing expert, about the crucial role of marketing in the coffee industry and the rising significance of Mexican coffee in the global market.

We discuss:

Why marketing is essential for coffee businesses to stand outThe unique characteristics and potential of Mexican coffee

How origin storytelling influences consumer perception and salesKey strategies for promoting specialty coffee brands

For anyone interested in coffee marketing, origin branding, or the future of Mexican coffee, this episode is a must-listen!


Now available on Spotify, Apple Podcasts, and YouTube.


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My Instagram —   / sharipova.coffee   

My website - https://sharipova.coffee/  

Melissa’s Instagram -  https://www.instagram.com/melurtu/

Branding Matters - https://www.brandingmatters.ae/  

World of coffee Dubai - https://dubai.worldofcoffee.org/

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