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Market Your Web Design Business Without Social Media with Jana Osofsky
This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Jana built her entire marketing system around a capsule blog, a focused library of 12 to 20 blog posts that cover everything her audience needs to know before they're ready to buy, and used it to get her marketing down to one day a month while raising her prices from $600 to $4,000 a project.
In This Episode:
How Jana built a capsule blog library of 12 to 20 posts and used it to get booked out
Why raising her prices every time she booked three projects took her from $600 to $4,000 a project
What the specificity spectrum is and how to get specific in your content without a narrow niche
Why AI-sounding content is costing service providers trust with clients right now
The three-prong visibility strategy for becoming social media optional
Why Shannon is expanding the Package Matrix™ Method beyond web designers
Resources Mentioned: Jana's free training: The 6 Secrets to Signing Clients with a High-Converting Capsule Blog
Jana’s Website: Jana O. Media.
Related Episodes:
Episode 150: Podcast Guesting for Web Designers with Jenn Zellers
Episode 137: Trust Over Traffic with Meg Casebolt
Episode 183: Pricing Strategy Inside The Package Matrix™ Framework.
Jana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Find her at janaomedia.com or on Threads @janaomedia.
Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.
For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner
