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How To Stop Undercharging for Web Design
AI tools are making web design faster and easier than ever, and so many web designers believe that because it's so fast and so easy, it's not worth that much. Today I’m going to help you make over your mindset for good so you stop undercharging.
In This Episode:
Why working faster with AI and page builders doesn't mean you should charge less
Why you have to be sold on you before anyone else will be sold on your pricing
The undercharging self-evaluation: pricing language, scope creep, quick fixes, unpaid invoices, maintenance pricing and VIP days
The two words, just and only, that keep web designers undercharging
The 8 reasons web designers undercharge, including fear of responsibility
9 ways to stop undercharging, from staying out of your clients' wallets to knowing your own numbers
Resources Mentioned:
Web Designer Academy Waitlist: webdesigneracademy.com/waitlist
Web Designer Academy: webdesigneracademy.com/web-designer-academy-program-reg
Anchor High™ Certification: shannonmattern.com/anchor-high-certification
Related Episodes:
Episode 212: Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark
Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung
Episode 189: How To Price Custom Web Design Projects with Shannon Mattern
Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.
For Web Designers: webdesigneracademy.com
For Service Providers, Consultants & Agencies: shannonmattern.com
Instagram: @profitablewebdesigner
