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August 2026 Income Report: Why We (Temporarily) Closed the Doors on Web Designer Academy
This month Erica Nash and I get into the real numbers behind August... $25,640 in revenue, $15,318 in outflow, and the big decision we finally tested after ten years of keeping Web Designer Academy open all the time. We walk through exactly where the money came from, why we closed the doors and moved to a six-month cohort model, and what happened in the first two weeks that made this experiment feel like a success before it had even officially started.
In This Episode:
The full August 2026 revenue and expense breakdown, and where the money actually came from
Why we closed Web Designer Academy's doors after a decade of being open all the time
What changed inside the program to make a six-month cohort work (and why the price stayed the same value, just split differently)
Early wins from our first six-month cohort, including a student who sold a high-ticket package before the program even started
Why Shannon stopped setting arbitrary success metrics for business experiments
The mindset shift around time and capacity that's opening up space for what's next
Resources Mentioned:
Web Designer Academy — waitlist now open for the next six-month cohort, opening February 2027
Next Level Mastermind
Package Matrix™ Method
90-Day Shift Private Coaching
Related Episodes:
Episode 212: Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark
Episode 209: July 2026 Income Report
Episode 191: How To Choose the Right Web Design Business Model
Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.
• For Web Designers: https://webdesigneracademy.com • For Service Providers, Consultants & Agencies: https://shannonmattern.com • Instagram: @profitablewebdesigner | @shannonlmattern
