Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence.
In this episode:
✅ The strategy session Felicia interrupted to ask one question, and how it reshaped the entire agenda
✅ A hard number versus a changed conversation, and why she'll defend the second one to a room full of CFOs
✅ Her exact sentence for challenging stakeholder direction without starting a fight
Felicia Kaban, Director of Event Experience & Production at Kenvue, spent years going along with stakeholder direction even when her instincts said no. That changed once she started asking a harder question in planning meetings: what are we actually trying to change?
She tells Matt about the leadership strategy session that forced that shift, why she measures event ROI in decision speed instead of dashboard metrics, and the specific line she now hands to event professionals who want to move from stakeholder alignment as a checkbox to stakeholder alignment as a strategy.
Tune in if your next planning meeting needs fewer order-takers and more advisors.
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Connect with Felicia Kaban LinkedIn: https://www.linkedin.com/in/feliciakaban/
Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
🚨 Register for the show: https://eventmarketingredefined.com
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