Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget, the runway, and the right people in the room saying yes at the right time.
But shrinking resources, last minute executive pivots, and stakeholders who show up late with big opinions are quietly wrecking programs that were never broken to begin with.
This conversation echoes what senior leaders spent two days saying out loud at Event Marketing Congress 2026.
In this episode, Matt Kleinrock and Coty Adams get honest about:
✅ Why leadership keeps chasing the shiny object instead of sticking to a plan
✅ The sales and marketing gap nobody wants to name out loud
✅ Who actually owns event decisions and why the answer is usually nobody
It's the conversation event marketers wish they could have with their own leadership team.
Tune in live August 5 at 1 PM ET. Bring your own war stories, we're reading comments live.
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Connect With Us
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
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