Your VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely.
Matt says fighting for more money is usually the wrong fight. Alignment first, results second, budget third. That reframe is what separates event marketers who get taken seriously from the ones stuck justifying their existence every cycle.
Part 2 of our summer Q&A series covers what event marketers actually lose sleep over: booth psychology, credibility with leadership, and which KPIs are real versus which just look good in a slide deck.
Still poolside. Still surprisingly tactical.
✅ What Matt actually watches on a show floor once the booth design stops holding his attention
✅ Why leading metrics tell you the story while you're still in it, lagging metrics only tell you the ending
✅ The one detail from post-show debriefs most teams skip: pairing the numbers with what sales actually felt in the room
Oh, and the hot dog versus hamburger debate. Some things matter as much as pipeline.
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Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
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