In this episode of The Buffalo Sessions, Jamie Stewart sits down with Joe Gregory, co-founder of Rethink Press, to explore how entrepreneurs can use books to build credibility, generate leads and open doors to bigger opportunities.Joe has helped publish more than 1,200 business books, including titles by entrepreneurs and thought leaders such as Daniel Priestley. In this conversation, he shares why writing a book is only the start, how books can become a powerful lead generation tool, and why giving your book away can be more profitable than selling it.Jamie also shares the behind-the-scenes story of publishing Be More Buffalo and how Joe and the Rethink Press team helped bring the book to life in time for Circle Networks Live.In this episode, you’ll discover:
- Why writing a book can transform your authority
- The biggest mistakes first-time authors make
- How to use your book to generate leads and clients
- Joe’s GAPS framework for turning books into business
- Why books build trust faster than almost any other marketing tool
- The story behind Joe’s first publishing disaster
- How Forbes Books acquired Rethink Press
- Why friendship has played a key role in Joe’s success
Link to Joe’s webinar https://pages.rethinkpress.com/publish-and-profit-circle
00:00The Journey to Publishing a Book
02:52The Importance of Professional Publishing
06:05The Power of Books in Business
09:04Investing in Expertise
12:02The Role of a Publishing Team
14:52The Process of Giving and Selling Books
18:03The Reality of Writing a Book
20:44Building Relationships Through Books
33:10The Value of Physical Books
36:46Impact of Publishing on Personal Growth
39:19The Power of Books in Networking
41:18Transitioning from Author to Entrepreneur
49:25Rethink Press and Its Acquisition by Forbes
59:54Webinar Insights on Publishing
