In this episode of The Buffalo Sessions, Jamie Stewart chats with Laurie Macpherson about LinkedIn, visibility, positioning and how to become the person people recommend.
Laurie shares why so many people hide behind vague messaging, why waiting for a new website can become procrastination, and how to use LinkedIn to build trust, connection and opportunity.
We talk about personal content, getting tagged, building your network before you need it, dealing with criticism, and why people need to understand “why you” before they can confidently recommend you.
This is a brilliant episode for senior people looking for their next role and business owners, consultants, coaches, career professionals and anyone who wants to be more visible without becoming someone they are not.
In this episode:
00:00 Introduction
01:04 What Laurie does
02:34 What people are doing wrong on LinkedIn
04:07 Procrastination, websites and fear of rejection
05:28 Why personal content works
07:38 Laurie’s client success stories
13:03 Sharing strong opinions and content ideas
14:16 Dealing with criticism and trolls
17:04 Why we need to celebrate success more
19:13 How much time Laurie spends on LinkedIn
20:22 Using LinkedIn to make introductions
24:21 Laurie’s career positioning work
31:19 Why you need a network before you need it
33:52 Using LinkedIn to grow your business
36:33 Why people need to be good at what they do
40:05 Niching and choosing better clients
44:00 What’s next for Laurie
47:05 Laurie’s biggest LinkedIn tip
49:02 Laurie’s offers and how to work with her
Connect with Laurie MacPherson on LinkedIn here https://www.linkedin.com/in/lauriemac
Find out more about Circle Networks
https://circlenetworks.co.uk
