Today's guest is Estate Agency Mentor at The Estate Agent Consultancy, a regional champion for Women In Estate Agency in Scotland, a speaker, author of Change Starts With Choice and creator of the CHOICES Framework.

She works with capable women who look successful on the outside but feel stuck on the inside. They're overthinking, second-guessing and waiting to feel confident before they move.

As a Choice Coach, she helps women leaders, founders and women in business cut through the noise, trust themselves again and make the one honest choice that changes everything.

Her work is built on the CHOICES Framework, which she created to turn intuition into implementation and courage into real, lasting change.

Her background in property runs deep, through her experience with Keller Williams that has seen her coach hundreds of agents, and she now mentors estate agents through The Estate Agent Consultancy.

We get into:

  • Why knowledge isn’t power, and why acting on it is
  • “Change starts with choice”: if you’re not changing, you’ve chosen not to
  • Why your brain would rather keep you in a rubbish situation you know than a better one you don’t
  • The elastic band: finding the sweet spot between comfort and burnout
  • Sun loungers, training course seats, and how quickly comfort zones form
  • The forgetting curve and why you should act on what you learn straight away
  • Habit stacking, marginal gains and the one small change that could transform your business
  • Building a business as a single mum of four, when the “why” was simply paying the rent
  • Why lead generation should be the first appointment in your diary, every day
  • Ghost valuation slots, and what to do on a Monday when they’re empty
  • Follow-up: how much is too much?
  • Hunting versus farming, and Ryan Serhant’s find, keep, do
  • Making time, not finding it, and why everything has expanded apart from time
  • Her role championing women in estate agency in Scotland


If you enjoyed this one, please like, review, subscribe and share it with an agent who keeps going back to the same sun lounger.

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