Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.
He built the dashboards. Now he's questioning if they'll even exist in two years.
Ziv Peled just added "Chief AI Officer" on top of Chief Customer Officer to his title at AppsFlyer. In this episode, he breaks down what that actually means: not a figurehead role, but hands-on rebuilding of workflows, architecture decisions, and the mindset of an entire org. Josh and Ziv chat about how AppsFlyer built their own $20/month AI pipeline on top of Gong instead of replacing it, why "build vs. buy" isn't the binary everyone thinks, what happens to your AI costs, and why "50x ROI" claims are mostly noise; plus the line that stopped the whole conversation: "When is the last dashboard?"
---
What You'll Learn
- What a Chief AI Officer actually does day-to-day
- Why AppsFlyer upsold into Gong instead of churning
- Why most AI ROI metrics ("10x, 50x") don't hold up
- What's changing with AI vendor pricing/consumption limits
- How to think about AI security risk without a rulebook to follow yet
---
Timestamps
0:00 - Preview & Intro
1:30 - Meet Ziv Peled, CAIO at AppsFlyer
4:40 - How the CAIO role came to be
6:50 - Build vs. buy: Salesforce, Gong, and AppsFlyer's own MCP
9:25 - Why AppsFlyer isn't churning off Gong (they upsold)
12:20 - What is Mythos? (and the quantum computing tangent)
13:50 - The 90-minute video, 2-minute AI analysis story
14:42 - How AI is changing competitive advantage
16:10 - What it actually takes to become an AI-native company
19:33 - Rapid fire: adoption, measurement, expense, security
---
Josh is writing a book on building customer relationships. Follow his journey and insights at www.joshschachter.com
---
Where to Find the Guest
Ziv Peled: https://www.linkedin.com/in/zivpeled
---
Where to Find the Hosts:
Josh's LinkedIn: https://www.linkedin.com/in/jschachter/
Unchurned Substack: https://unchurned.substack.com/
![[Un]Churned – The No. 1 Podcast for Customer Retention](https://img.poddtoppen.se/unchurned-the-no-1-podcast-for-customer-success-uw46Z26VGEbq.jpg?width=300&height=300)