AI adoption feels chaotic right now. Saumyo Mukherjee calls it "good chaos."


He's VP of Business Systems at Braze. 24-person team. Supports 2,000 employees. Sits between every GTM function using AI.


This episode covers vibe coding sprawl. Duplicate automations. And a handoff automation that replaced 1.5 days of manual work.


Plus his take on in-app intelligence, token budget and why tool-switching kills CSM productivity.


Real tactics from inside a fast-scaling SaaS company.

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Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.


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What you'll learn

- Why "good chaos" beats no chaos

- How Braze runs quarterly AI hackathons

- The sales-to-services handoff fix that saved days

- Why token costs are the new budget battle

- Why in-app intelligence beats tool-switching


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Timestamps

0:00 - Preview & Introduction

1:30 - Meet Saumyo Mukherjee, VP of Business Systems at Braze

3:52 - Vibe coding sprawl problem

7:53 - The AI idea box & Sales-to-services handoff fix

11:52 - Balancing freedom and guardrails (Quarterly AI hackathons)

14:32 - Anthropic, token costs, and budget strategy

18:30 - Why in-app intelligence wins

19:45 - Braze's return to Gainsight


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Josh is writing a book on building customer relationships. Follow his journey and insights at www.joshschachter.com


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Where to Find the Guest

Saumyo Mukherjee: https://www.linkedin.com/in/saumyo/


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Where to Find Josh:

LinkedIn: https://www.linkedin.com/in/jschachter/

Unchurned Substack: https://unchurned.substack.com/

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